This project was focused on the holistic development and execution of PPC and SEO strategies to significantly enhance online visibility and engagement for a company. The aim was to leverage a multifaceted digital marketing approach, encompassing keyword research, competitor analysis, email marketing, social media management, content creation, and data analytics to create a robust online presence across multiple platforms.

PPC and SEO Strategy Creation and Execution: Developed and implemented comprehensive PPC and SEO strategies to improve search engine rankings and drive targeted traffic.

Keyword Research and Competitor Analysis: Conducted thorough keyword research and competitor strategy analysis to identify opportunities for optimization and to inform our campaign strategies.

Email Newsletter Campaign Management: Utilised Mailchimp to manage email newsletter campaigns, focusing on engaging content and audience segmentation to enhance open rates and conversions.

Design Oversight: Oversaw the design aspects across various platforms including Facebook, Twitter, Instagram, and blogs, ensuring brand consistency and visual appeal in Facebook Timeline covers, profile pictures, thumbnails, ads, and landing pages.

Graphic Design for Branding and Social Media: Created engaging graphics for branding and social media marketing to enhance online identity and engagement.

Content Creation and Management: Curated and managed all published content, including images, videos, and written materials, ensuring relevance and quality to engage the audience effectively.

Promotions and Social Ad Campaign Management: Designed and managed promotional campaigns and social ad campaigns, focusing on maximising reach and engagement through targeted strategies.

Data Collection and Analysis: Collected and analysed customer data, interactions, and website visits to generate comprehensive reports. Utilised insights gained to refine future marketing strategies and campaigns for optimal performance.

Social Media Expansion: Worked on expanding the company's social media presence into new platforms and bolstering its presence on existing platforms such as Facebook, LinkedIn, Twitter, and Instagram, aiming for a broader and more engaged audience.