Context: I was asked to identify SEO opportunities for a document management system (DMS) tech company.

Projects: I started with identifying search intent for two target audiences. I analyzed SERPs to find queries relevant to the software solution, and categorized by buyer journey phase and theme.

Outcome: The search intent analysis revealed intent themes and opportunities for the client and laid the foundation for a topic guide, which is a more granular planning document that identifies keywords, appropriate content pieces, and priorities.