Brand Messaging, Voice & Tone Guidance

Context: A rapidly scaling B2B company that designs, manufactures, and sells safety knives had increasing content needs that required hiring multiple contract writers.

Projects (self-initiated): I created guidance to train new writers and marketing staff—both high-level voice and tone guidance and content-type specific format guides.

Outcome: Consistent content voice across multiple writers and content products. Content quality was a driving factor that positioned the company for acquisition.