An analysis of sales transaction, customer demographics information and revenues generated in order to track important metrics as well as monitor customer purchasing behavior and sales trend over time.

Data cleaning and wrangling (removing duplicates, ensuring consistency in format and eliminating errors to maintain accuracy of data)

Data transformation and analysis to identify trends and patterns in data

Developing dashboard to visualize data and present results of findings through the use of dynamic charts and graphs

Generating reports to provide more insights into the relevance of the analysis in meeting the business needs

Majority of the customers were between the age range of 27-46, in other words they were mostly young adults

Customer purchase preferences showed that bikes were in high demand, with mountain bikes generating the highest revenue for products

Customer demographics showed that 52% were males while 48% were females, which means that there wasn't much disparity between both gender preferences

The United States had the highest customers and yielded the most income in revenue