For this personal project, I launched a data-driven Facebook Ads campaign to enhance my online presence and drive engagement. By combining strategic targeting with compelling ad creatives, I optimized performance to increase reach and conversions. This campaign showcases my ability to create and manage effective paid ads that resonate with the audience and deliver results.

Achieving the perfect curls shouldn’t be a hassle—yet many women struggle with time-consuming styling tools that don’t deliver lasting results. That’s where KurlTech comes in. I created this campaign to introduce the KurlTech hair curler to beauty enthusiasts across the U.S., using engaging video ads on Facebook and Instagram to highlight its ease, speed, and effectiveness. By strategically targeting different audience segments and optimizing ad performance, I successfully increased brand awareness and drove real conversions—all within a smart, cost-effective budget.

Campaign Objective: Increase brand awareness and drive sales for KurlTech hair curler

Target Audience: US Women aged 25-50 interested in beauty and hairstyling

Budget: 500 PHP (~8 USD) per day for 7 days

6 Ad sets were used, each targeting different behaviors and interests with unique video creatives to identify the best-performing audience and optimize ad performance.

Ad Creative: Videos showcasing how easy, fast, and effective the KurlTech hair curler is, delivered through Facebook Feed, Reels, and Instagram Reels

Results:

Impressions: 55,117

Click-Through Rate (CTR): 2.22%

Conversions: 10 purchases

This campaign demonstrated the power of strategic targeting, compelling ad creatives, and data-driven optimization in driving brand awareness and conversions. By refining audience segments and leveraging engaging video content, I achieved strong results within budget.

Selling giant plushies required a different approach compared to the KurlTech hair curler campaign. Instead of focusing on a single product demonstration, I leveraged carousel and display ads to showcase multiple plush designs, emphasizing their size and softness. With a higher budget and a structured funnel, I strategically targeted different audience segments—from brand awareness to retargeting—to drive conversions. This campaign demonstrated how tailored ad creatives and audience segmentation can maximize sales and ROAS.

Campaign Objective: Drive sales for Giant Plushies

Budget: 1,000 PHP (~16 USD) per day for 5 days

4 ad sets targeted different audience segments in the sales funnel to maximize conversions. Cold audiences saw brand awareness ads, while engaged users, website visitors, and cart abandoners received tailored retargeting ads to guide them toward purchase.

Ad Creative: Carousel ads and display ads featured in Facebook Feed, Reels, and Instagram Reels

Results:

Impressions: 7,563

Click-Through Rate (CTR): 1.77%

Conversions: 5 purchases

Return on Ad Spend (ROAS): 4.31%

This campaign proved that strategic ad placement, audience segmentation, and compelling visuals can drive conversions and a strong ROAS. By continuously optimizing ad performance, I was able to turn targeted traffic into profitable sales.

Creating a successful social media ad requires more than just visuals—it demands the right copy, precise audience targeting, and a strategic approach to maximize engagement and conversions. A well-crafted campaign ensures that the right message reaches the right audience at the right time, driving measurable results. With expertise in ad strategy, audience segmentation, and high-converting creatives, I can help your brand stand out and scale effectively.