Abandoned carts are a common challenge in e-commerce, but with the right email marketing strategy, lost sales can turn into recovered revenue. This project focuses on creating a high-converting abandoned cart email sequence designed to re-engage shoppers who left giant plushies in their carts without completing their purchase.

Using Mailchimp, I developed a three-step email sequence aimed at reminding, incentivizing, and creating urgency to drive conversions. Each email is carefully crafted to match the shopping journey of plushie lovers, ensuring a personalized and engaging experience that encourages them to return and complete their order.

By implementing this email campaign, the goal is to increase cart recovery rates, enhance customer engagement, and maximize sales for the giant plushie collection.

Campaign Objective: Recover abandoned carts for giant plushies

Target Audience: Shoppers who added plushies to their cart but did not complete the purchase

Email Sequence:

Reminder Email – A friendly nudge about the plushie left in the cart

Discount Offer Email – Special 10% off discount to encourage checkout

Last Chance Email – Limited stock warning + final call to action

This abandoned cart email campaign effectively re-engages potential customers through strategic reminders, incentives, and urgency-driven messaging. By leveraging Mailchimp and a well-crafted email sequence, the goal is to recover lost sales, boost conversions, and enhance customer experience.