Comprehensive Webflow and Workflow App Solution
Mark Noble
Overview 🔎
Michelle Hay Management wanted to upgrade their style to reflect their evolution towards more premium clients, and at the same time improve the overall experience they gave clients throughout the talent booking process. The solution leveraged the dynamic nature of the Webflow CMS and weaved together automations with Make. Resulting in a total solution for the team to improved SEO performance, instantly represent current talents online, manage a vast directory of their talents in a custom application, and facilitate a faster, leaner way of working though the booking process with clients.
Problem & Solution 🤝
The team was frustrated and underwhelmed by their existing platform to manage their website and talent booking business.
Goals/Requirements: Create a custom application tied to a new website that helped the team • Look better and show up more online • Manage a growing roster of talents across models, production teams, cast and hosts. • Win more business by improving workflows with more automation and better communication channels to speed up the booking process.
Process 🛣
Leveraging the potential of low-code tools the tech stack consisted of Webflow, Airtable and Make. Which became a highly bespoke Website and Application for a premium model and talent booking agency.
Results 🎁
Extending experience with Make has really opened up avenue for exciting solutions the business not just based on this first iteration, but long into the future too.
Freeing a business tied down by a dinosaur of a tool is so satisfying to see. The team is able to complete talent selection and packages for clients in record time - which will continue to translate into more and more business and stand them out from the crowd with clients.
We've been able to make something highly bespoke as well as beautiful. I'm excited to leverage the many improvements on our previous technology and continue to add more in the future 🗣
Hikmat Ghandour Co-Founder
