Built with FLORA

AI-Generated Visual Identity for Lumea's Launch

Sina

Sina Nourmousavi

Timeline: 2 days Deliverables needed:
Beauty model photography for hero campaign
Product studio shots for e-commerce
Lifestyle product imagery for social media
Street ad mockups for investor presentations

The Solution

Using AI-generated imagery, we created a complete visual identity for Lumea's launch without a single traditional photo shoot.
Beauty Model Photography Generated diverse model shots showcasing Lumea's three hero products.
Product Studio Photography Clean, minimalist studio shots with soft, diffused lighting and neutral backgrounds. Each product photographed from multiple angles with consistent styling—emphasizing the frosted glass packaging and sage green caps that define Lumea's visual identity.
Product Campaign Imagery Lifestyle scenes featuring products in aspirational bathroom settings—marble countertops, natural light, botanical elements. Created morning skincare routine narratives that resonated with Lumea's target audience of mindful millennials.
Street Ad Generation Realistic billboard mockups placed in upscale urban neighborhoods and transit stations, showing how the campaign would appear in high-traffic locations. These proved invaluable for investor presentations and marketing strategy approval.

Key Takeaway

AI-generated imagery enabled a bootstrap startup to compete visually with established beauty brands, delivering 47 unique images in 12 days—proving that limited budgets no longer mean limited creative possibilities. Lumea launched with a cohesive, professional visual identity that positioned them as a premium brand from day one.
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Posted Nov 12, 2025

See how Lumea Skincare launched with a complete visual identity, beauty models, product shots, and street ads, in just 2 days using AI-generated photography.