Landing page design + Webflow implementation for OnlyOnce

My Role: Designer & Webflow Developer Information Architecture, Visual Design, Webflow Implementation with Lumos Framework

2 landing pages (Customer + Influencer)

Responsive design (mobile, tablet, desktop)

Custom animations and interactions

~24 hour implementation timeline

Context: This is part of the OnlyOnce project. See the complete web app case study for full product context.

Soon I will update this Case study with final link, once the web app is live.

Goal: Help parents recognize their pain point and see OnlyOnce as the answer.

Hero — Emotional entry point

Problem (Pain Points) — Short but powerful, framing what's at stake if memories are lost

Solution — Introducing OnlyOnce as the answer to that problem

Demo Vault — The emotional proof, showing what a vault feels like

CTA — Right after demo vault, when emotional impact is highest

How It Works — Clarity on the simple steps, so people can picture themselves using it

Privacy & Trust — To address concerns and differentiate us from social media

Pricing & CTA — The decision point

FAQ — Addressing common questions

Goal: Give Ross a tool to personally invite influencers to experience OnlyOnce first-hand.

Hero — Tailored to influencer audience

Quick Steps — Streamlined "how it works"

Vault Preview — Demo experience (same emotional hook)

Founder Video — Ross explaining his vision (builds partnership trust)

Gift + Privacy Reassurance — Why it's sacred, not social

Emotional Nudge (Urgency) — Gentle push without pressure

What Happens Next — Clear expectations for collaboration

Shorter, faster flow — Influencers decide quickly; removed FAQ, pricing complexity

Founder video positioned higher — Builds personal connection for partnership

Language shifts — From "you" (parent) to "your audience" (influencer opportunity)

Partnership framing — Positions as collaboration, not just product pitch

Demo vault as emotional core — Universal hook that works for everyone

Privacy messaging — Critical trust-builder for both audiences

Visual rhythm and pacing — Same warm, sacred feeling throughout

Why this order: The demo vault comes early (section 4) because that's where emotional impact peaks. When people hear a real parent's voice preserved, they feel what OnlyOnce is. We place the first CTA immediately after, strike while emotion is hot. Then we address practical concerns (how it works, privacy, pricing) once they're already invested.

I implemented both pages using Lumos Framework, which provided a solid foundation for structure and responsiveness.

Timeline: ~24 hours total

Structure setup: Fast (Lumos foundation)

Custom interactions: 70% of time spent here

Clean, semantic HTML structure

Built-in responsive grid system

Easy to customize without fighting the framework

Perfect for landing pages that need to ship fast