Riverpoint Range needed a premium digital presence that could communicate the quality of its New Zealand lamb while supporting the practical needs of international buyers. The goal was to bring together brand storytelling, product discovery, traceability, certifications, and global trade information within one refined and easy-to-navigate website.

Complete Shopify website and brand experience designed across key customer touchpoints:

Homepage - premium brand introduction, storytelling, and product discovery

All Products - structured catalogue for browsing the full lamb range

Product Details - clear product specifications, imagery, and purchase information

Our Story - brand heritage, sourcing, values, and provenance

Contact - streamlined enquiries for customers and business partners

Trade & Export - certifications, supply capabilities, global markets, and partnership information

Logo Preparation - refined logo, simplified mark, favicon, and light/dark variations

Brand Foundation - colour palette, typography, buttons, and core visual styles

Responsive Design - optimized desktop and mobile experiences

Research & Exploration Understanding the product, market, visual references, and direction for the brand.

Logo Preparation Refining the selected identity and preparing variants for digital applications.

Wireframing Establishing the hierarchy, content structure, and key Shopify journeys before visual styling.

Visual Direction Defining typography, color, imagery, buttons, spacing, and overall brand expression.

High-Fidelity Design Translating the system into complete desktop and mobile Shopify screens ready for development.

Days 1–2 - Research before design. We started by understanding Riverpoint Range’s product offering, target market, competitors, and visual references. This helped define a direction that could feel premium and editorial while still working clearly as a Shopify experience.

Day 3 - Preparing the identity for digital use. The selected logo was refined into final vector artwork and adapted for practical digital applications, including simplified, favicon, light, and dark variations.

Days 4–5 - Structure before styling. Wireframes established the hierarchy, content flow, and key customer journeys across the site. Homepage, product discovery, product details, storytelling, trade information, and enquiries were mapped before introducing the final visual language.

Days 6–7 - Giving the brand its visual language. Typography, colour, imagery, spacing, buttons, and core UI styles were defined as one cohesive system. The direction balanced New Zealand provenance, premium food photography, and a refined editorial character.

Days 8–12 - Turning the system into the full experience. The visual system was translated into complete high-fidelity desktop and mobile screens across Homepage, Our Story, Our Range, Product Details, Trade & Export, Contact, and Cart interactions. The final days focused on responsive refinement, consistency, and preparing the Figma files for development handoff.

The homepage introduces Riverpoint Range through premium product storytelling, New Zealand provenance, and clear paths into the product range. Editorial imagery and generous spacing create a refined first impression without losing usability.

The story page brings the brand closer to the land, sourcing, and values behind the product. A more editorial layout gives the content room to breathe while building trust beyond the product itself.

Designed for buyers, distributors, and hospitality partners, this page brings certifications, supply capabilities, market information, and partnership enquiries into one clear experience.

The product catalogue organizes Riverpoint Range’s premium lamb cuts into a clean, visual system. Each product remains easy to scan while photography keeps the experience feeling premium rather than overly technical.

Product pages balance detailed specifications with strong product imagery and a simple purchasing path. Important details are easy to find without overwhelming the customer or compromising the visual experience.

The contact experience was designed around both customer questions and business enquiries. A focused form, supporting imagery, and clear hierarchy create a natural final step from interest to conversation.

Riverpoint Range - Shopify Web Design