As a personal intimacy brand with approachable intimate products and a story-forward philosophy, Klero aims to elevate sex as a wellness experience while actively working to destigmatize it.

Conducted competitive analysis to ensure a distinguished voice

Defined core brand values based on questionnaire and conversations with the founder

Developed a purpose-driven mission statement

Created a custom brand voice chart to lay out tone and messaging strategy

Conducted competitive analysis to establish industry best practices per web page

Collaborated with web designer to create a content strategy

Identified goals and emotions of each web page

Used robust questionnaire to align content with the client’s needs

Crafted on-brand, action-oriented copy to increase conversions and dwell time

Used SEO principles, including keyword research and page meta descriptions, to maximize reach

With SEO-driven e-commerce copywriting, we created customer-first copy that communicated the value of each product while encouraging purchases.

The Klero product suite also needed a level of education around them to be enjoyed properly. This was executed through market research-backed language and FDA-compliant claims.