Copywriting & Content Strategy for African Clothing Brand
✦ Client featured in Forbes
Besida needed magnetic, artful copy that emotionally connected the diaspora to the brand.
Besida is an Afrocentric women's clothing brand based in the United States. Its products are unique and handmade in Benin City, Nigeria using fair trade values.
What we did
Brand Voice Strategy
Conducted competitive analysis to ensure a distinguished voice
Defined core brand values based on content audit and conversations with the founder
Developed a story-forward mission statement
Created a custom brand voice chart to lay out tone and messaging strategy
Website Copywriting
Conducted competitive analysis to establish industry best practices per web page
Collaborated with web designers to create a content strategy
Identified goals and emotions of each web page
Used robust questionnaire to align content with the client’s needs
Crafted on-brand, action-oriented copy to increase conversions and dwell time
Used SEO principles, including keyword research and page meta descriptions, to maximize reach
You never cease to blow my mind! The copy is amazing and my favorite script so far. Reading it made me fall deeper in love with what we do. I felt so good reading what you wrote, and that's exactly how I want my customers to feel when browsing. Thanks for pouring your heart into it. Thank you!!
– Sophia Danner-Okotie, CEO & Founder of Besida
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Posted May 10, 2023
Crafted compelling copy and developed a content strategy for a Nigerian sustainable clothing brand that resonates with the pan-African diaspora
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