Ditch the Label: Exposé - The Scale of Transphobia Online

Ben K. Ellis

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Consultant

Data Analyst

Market Researcher

Microsoft Excel

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We analysed 10 million online posts over three-and-a-half years to explore how transphobic speech manifests online. In doing so, we were able to specifically measure transphobic speech and pro-trans conversations in the UK and US. 
This is the biggest report of its kind on this topic using online data; it includes powerful visualisations, including network maps that show how transphobic engagement spreads, and the first-ever Pyramid of Transphobia, showing how certain attitudes and behaviours can escalate in severity. It also includes interviews from two trans activists, Munroe Bergdorf and Kenny Ethan Jones, telling their own stories, reminding us that behind each number there's a person, a lived experience, a story. 
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Posted Mar 2, 2023

We analysed 10 million online posts over three-and-a-half years to explore how transphobic speech manifests online.

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Ditch the Label

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Consultant

Data Analyst

Market Researcher

Microsoft Excel

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Director of Research and Insight at We Are Social
Director of Research and Insight at We Are Social
Social Intelligence Lead at Microsoft
Social Intelligence Lead at Microsoft
Researcher, Strategist, and Trainer at Brandwatch
Researcher, Strategist, and Trainer at Brandwatch
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MarTech List