Fintech App Redesign to improve conversion
Ekta Bhoraniya
Project Overview
In collaboration with Vola Finance, I undertook a comprehensive redesign of their iOS application and responsive web pages. The project focused on enhancing the user experience for their credit-building and cash advance platform, making financial services more accessible to their diverse user base across the United States.
Client Background
Vola Finance operates in the fintech sector, specifically in the lending industry. Their platform provides users with essential financial tools including credit score building capabilities, cash advances, and personalized secured bank accounts. These services are designed to help users better manage their financial health and access credit solutions when needed.
The Challenge
The primary challenge was transforming complex financial processes and terminology into an intuitive, user-friendly interface. The existing design was text-heavy and users were struggling to understand certain features, creating barriers to effective platform utilization. Additionally, the client needed various user flows redesigned to improve conversion rates and user engagement.
Approach
I began with a thorough analysis of the existing design to identify pain points and areas for improvement.
Our strategy focused on:
Maintaining design consistency with existing elements while introducing modern improvements
Incorporating visual elements and illustrations to replace dense text where appropriate
Introducing new critical user flows including credit withdrawal, referral programs, and subscription payments
Creating cohesive marketing materials including banners and email templates
Working within the established design system while introducing fresh, engaging elements
Key Deliverables
The project encompassed several crucial elements:
Core features:
Credit withdrawal process redesign
Referral program design
Unsubscribe journey design
Subscription payment flow design
Enhanced marketing materials:
Custom banner designs
Responsive email templates
Supporting visual assets
Collaboration Process
Working directly with the founder and front-end development team, we maintained regular communication throughout the project lifecycle.
Our iterative design process included:
Frequent feedback sessions
Complimentary design revisions when needed
Close alignment with development team requirements
Strategic discussions about conversion optimization
Designs
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Posted Jan 17, 2025
Redesigned Vola's mobile app to improve the conversion rates and the thoughtful integration of visual elements to explain complex features.
