Fintech App Redesign to improve conversion

In collaboration with Vola Finance, I undertook a comprehensive redesign of their iOS application and responsive web pages. The project focused on enhancing the user experience for their credit-building and cash advance platform, making financial services more accessible to their diverse user base across the United States.

Vola Finance operates in the fintech sector, specifically in the lending industry. Their platform provides users with essential financial tools including credit score building capabilities, cash advances, and personalized secured bank accounts. These services are designed to help users better manage their financial health and access credit solutions when needed.



The primary challenge was transforming complex financial processes and terminology into an intuitive, user-friendly interface. The existing design was text-heavy and users were struggling to understand certain features, creating barriers to effective platform utilization. Additionally, the client needed various user flows redesigned to improve conversion rates and user engagement.


I began with a thorough analysis of the existing design to identify pain points and areas for improvement. 


Our strategy focused on:

Maintaining design consistency with existing elements while introducing modern improvements

Incorporating visual elements and illustrations to replace dense text where appropriate

Introducing new critical user flows including credit withdrawal, referral programs, and subscription payments

Creating cohesive marketing materials including banners and email templates

Working within the established design system while introducing fresh, engaging elements

The project encompassed several crucial elements:

Credit withdrawal process redesign

Referral program design

Unsubscribe journey design

Subscription payment flow design

Custom banner designs

Responsive email templates

Supporting visual assets

Working directly with the founder and front-end development team, we maintained regular communication throughout the project lifecycle.

Our iterative design process included:

Frequent feedback sessions

Complimentary design revisions when needed

Close alignment with development team requirements

Strategic discussions about conversion optimization