Kajabi Fitness Portal & Website Design

This isn't Kajabi's out-of-the-box setup with a fresh coat of paint. We stripped out their standard library and rebuilt the backend into a guided experience and Kajabi membership portal The kind of site that respects that people don't need more content. They need direction. The platform doesn't just host workouts. It creates a path. From free access to paid programs to ongoing membership. No confusion. No friction. Just intentional design that moves people forward.

Out of the box, Kajabi is simple, which is fine if all you're doing is selling courses. But if you're building a fitness business that actually retains members? You need more than a library with a few products. The challenge: build a system that meets people where they are, guides them forward with clarity, and makes progression feel natural not forced.

The backend is just as intentional. Automated flows. Integrated payment systems. A structure that lets the business scale without requiring the team to onboard every single member.

We mapped the full user journey and translated it into a bespoke Launchpad-powered member portal. This replaced the single-product structure with a clear, step-based layout that guides users from their first login through to programmes and membership options. The platform doesn't just look good. It works. Because good design isn't about aesthetics. It's about making complex things simple. Every stage is purposeful:

Start Here for free signups

Watch Next for students

Free → Paid upgrade paths

Locked content linking to member tiers

If we did this right, members shouldn't feel lost. And they shouldn't feel sold to. They should feel guided.

We didn't just refresh the marketing site. We rebuilt it with intention.

Custom blog, contact, program, and about pages that actually reflect how a physiotherapist thinks, not how a template designer thinks. The content structure follows the logic of the practice, not the limitations of the platform.

Everything is built for clarity and ease of use. No unnecessary complexity. No design decisions made because "that's how Kajabi does it." Just a site that works the way it should have from the start.

To serve a truly global audience, we implemented both multi-currency pricing and custom automated checkout flows. Members could view and select pricing in their local currency, making the value clear and relatable no matter where they lived. Because global businesses shouldn't require a calculator and a currency converter.

We build premium Kajabi platforms, websites and funnels designed to scale. Engineered for engagement, retention, and revenue. Proven track record: 250 projects & $300M in client sales.