Dietitian Success Center is a membership community for registered dietitians. Its WordPress stack had hit a ceiling – plugins clashed, search failed, and tools were scattered across WooCommerce and ActiveCampaign. The team spent more time fixing than delivering value.

Motivation migrated the entire platform onto one consolidated system – rebuilding the content architecture, checkout, and a 500+ resource library into a scalable hub, and adding a freemium funnel engineered to convert.

🔄 Full WordPress migration: SEO, contacts and 500+ resources moved across – all working, nothing lost.

🧩 One consolidated platform: Membership hub, courses and checkout replacing WooCommerce and scattered tools.

🎯 Freemium funnel: A story-driven 4Ps lead page feeding a frictionless two-step signup.

🚀 Built to scale: SaaS-level stability engineered to support thousands of members.

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