Discover how we unified automated lead capture, onboarding, and built a branded learning journey that sets a new standard for B2B online education on Kajabi.   Redesign and scale GenuineShift’s B2B digital platform, moving from a basic, template-driven experience to a seamless, user-friendly portal with differentiated access for free and paid participants. The goal: go beyond generic onboarding to create a streamlined journey, and shift from manual lead capture to an automated acquisition funnel that guides LinkedIn leads directly into the platform. Motivation partnered with GenuineShift’s leadership to craft a strategy-first roadmap, unifying content and clarifying product access. We transformed scattered resources and unclear navigation into a beautifully branded portal that integrates both cohort-based and on-demand programs. The result: an automated, scalable infrastructure that supports ongoing and new programs without disruption, built for the demands of B2B growth.

Our flexible, rule-based pricing page empowers businesses to select the ideal program for their teams, whether self-enrol, free access, or enterprise solutions. The page is structured to serve individuals, professionals, and enterprise clients, with tiered pricing visuals and persuasive copy focused on value. Each pricing block features dual buttons: one for instant signup to the free portal via an acquisition funnel, and another for seamless registration to paid programs through Monday.com, mirroring the experience on the homepage. This unified approach ensures every user, regardless of their path, enjoys a consistent, intuitive journey across the entire website, making plan selection and enrollment effortless for every audience segment. Certainly! Here’s a two-paragraph version that clearly states this is the About page and emphasizes its strategic impact: