GKR Karate International needed to bring its teaching beyond the physical dojo. Students needed a clear way to discover classes, follow a programme and access the right training for their membership, wherever they were.

We brought the acquisition journey and member experience together, from the introductory Self-Defence Challenge to an advanced video library of 500+ classes and multiple membership tiers with currency switching.

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🥋 Online dojo: World-class karate instruction students can access anywhere, anytime.

📚 Advanced library: 500+ on-demand classes, searchable and filterable in a single click.

🎯 Lead-gen funnel: A 5-day Self-Defence Challenge that converts prospects into members.

🚀 Built to scale: Multiple membership tiers with currency switching and upgrade flows.

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