SOARÊ - BAR & RESTAURANT

SOARÊ

from Soirée | swaʀe | (feminine noun): 

Refers to an evening period, often associated with a social gathering, event, or celebration that takes place at night, as opposed to “matinée,” which describes daytime events.

Tasked with developing the identity for Soarê, a bar and restaurant concept at the Renaissance Porto Lapa Hotel by Marriott Bonvoy, our team aimed to blend Portuguese tradition with a fresh, contemporary edge. We crafted a name inspired by the classic “soirée” but adapted it for a global audience, ensuring it’s both memorable and effortlessly pronounced. This duality captures the essence of Soarê—an elegant, social space where tradition meets modernity.

The visual identity combines a bespoke typographic logo with a palette that evokes both sophistication and warmth, creating a space that feels timeless yet inviting. Artistic collage elements, reminiscent of vintage aesthetics, add depth and character, making every interaction feel like the beginning of an unforgettable night. The result is a brand that gracefully shifts from refined dining to a lively social hub, delivering an elevated yet approachable vibe in the heart of Porto.

Client: Renaissance Porto Lapa Hotel by Marriott Bonvoy

Agency: Birdie Marketing

Naming & Verbal ID: Birdie Marketing & Alex Monteiro Creative Direction & Visual Identity: Alex Monteiro Collages: Ana Teixeira Year: 2023

Note: This project was developed as part of a design competition and was not selected. The concept and brand identity for Soarê are available for purchase.

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