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Alex Monteiro
Strategic Brand Designer
Harley Meds
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Scarum ignites movement. A brand that rises from the intense energy of the streets, where rhythm becomes expression and identity becomes culture. Each piece is a living code, created to celebrate individuality and strengthen community. In every detail, Scarum embodies authenticity, boldness, and the vibrant spirit of urban creativity.
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::Already thinking on updating this showreel for next year. But I still love this one so much!
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Pyko, derived from the Portuguese word “pico” meaning “peak,” symbolizes reaching the summit of both craft and creativity. Like a peak that commands the horizon, Pyko watches are built to stand out, blending bold design, modern style, and a spirit of everyday ambition.
Pyko is a statement of purpose. The brand focuses on creating innovative timepieces that push design forward. Every detail is meticulously considered, making Pyko a reflection of those who seek to elevate their daily style.
Note: This is a 100% Indian brand — the model images were created using AI.
You can view the full project on my profile.
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