dead account revival (TikTok)

Client: @lifeofgalya

It's a personal brand/content creator that mainly aims to educate her community about freelancing and over time decided to transition into lifestyle creator.

Client's Challenge:

She’s stuck in identifying what to post since she lost her identity in the recent niche she was active in before, which concludes that she lacks a “niche”. However, she’s determined to continue sharing her story and then eventually find her tribe.

Strategies:

We focused on the topics and ideas she was comfortable talking about. Then we created the content calendar around those topics. We based on Vanessa Lau’s new content pillar framework that helped us gain clarity on what content to create consistently.

Our Roles:

We helped her find her identity and stick to a branding that will make her content stand out. Craft a content calendar that speaks "her"

Results:

In 30 days, we're able to produce results from strategic content with a consistent schedule and utilizing TikTok’s underdog feature PHOTO MODE.

And were able to achieve 3 viral videos that helped us gain almost 1000 new followers.

The page went from 4K+ (in months, almost dead) to 5.8K!