Scope of Work: Full-service blog and journal post creation, including product integration and e-commerce optimization.

Developed engaging journal entries like The Philosophy of Ikigai, Designer Interview Series: Studio Roslyn, and A Holiday Cocktail Hour with Christine Flynn. Each post blends storytelling with strategic brand alignment, highlighting Obakki's values of sustainability, design, and cultural connection.

Seamlessly integrated Shopify-linked products into narratives to drive engagement and conversions while maintaining a cohesive and inspiring reader experience. This project demonstrates expertise in ghostwriting, blog content creation, and aligning storytelling with e-commerce strategies to elevate brand identity and community connection.

Outcome: Thoughtfully crafted content that inspires readers, builds brand identity, and ties seamlessly to e-commerce strategies, delivering a holistic experience that connects with the Obakki community.

A purpose-led lifestyle brand that connects people through modern design. Everything we curate is handcrafted and produced in partnership with our network of world-class artisans—real people making products that bring meaning and connection to your home.