Purpose-Driven Social Media Campaign
Tasnim S
YOU WERE BORN TO DO MORE
THAN JUST PAY BILLS AND DIE
ABOUT CHASING SUNRISE
Chasing Sunrise is a lifestyle and personal growth brand that inspires people to live intentionally and pursue more than the everyday grind. Their mission is to help followers embrace adventure, self-discovery, and mindful living.
SOCIAL MEDIA GOALS
Chasing Sunrise aimed to:
Build and nurture a highly engaged community through storytelling and interactive content
Showcase transformative experiences and adventures in a way that motivates participation
Highlight trips, workshops, and events via social media campaigns
WHAT I DID
Content creation & planning: Produced stories, posts and reels that captured daily community moments, events and transformative experiences
Community management: Engaged with followers through DMs, comments, and community hashtags to strengthen connection and participation
Campaign storytelling: Developed narratives for events and experiences, including reflective prompts and highlights of participants
Creative leadership: Directed content on-the-ground during trips and events, ensuring a consistent brand voice and visual style
HIGHLIGHTS OF MY WORK
Chasing Everest Trip: Led a team of 30+ participants in collaboration with World Expeditions. Managed team-building exercises, daily content creation, Instagram stories and highlight reels
Curated daily social content and behind-the-scenes posts that amplified engagement and community interaction
Maintained a cohesive storytelling approach across all platforms, reinforcing the brand’s mission
RESULTS
Strengthened community engagement through interactive storytelling and live event coverage
Increased reach and participation for major trips and events, helping establish Chasing Sunrise as a leading lifestyle and adventure brand
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Posted Sep 4, 2025
Developed social media strategy that significantly increased audience engagement and brand awareness by aligning with the client's core values and mission.
