ABOUT CHASING SUNRISE Chasing Sunrise is a lifestyle and personal growth brand that inspires people to live intentionally and pursue more than the everyday grind. Their mission is to help followers embrace adventure, self-discovery, and mindful living.

SOCIAL MEDIA GOALS Chasing Sunrise aimed to:

Build and nurture a highly engaged community through storytelling and interactive content

Showcase transformative experiences and adventures in a way that motivates participation

Highlight trips, workshops, and events via social media campaigns

Content creation & planning: Produced stories, posts and reels that captured daily community moments, events and transformative experiences

Community management: Engaged with followers through DMs, comments, and community hashtags to strengthen connection and participation

Campaign storytelling: Developed narratives for events and experiences, including reflective prompts and highlights of participants

Creative leadership: Directed content on-the-ground during trips and events, ensuring a consistent brand voice and visual style

Chasing Everest Trip: Led a team of 30+ participants in collaboration with World Expeditions. Managed team-building exercises, daily content creation, Instagram stories and highlight reels

Curated daily social content and behind-the-scenes posts that amplified engagement and community interaction

Maintained a cohesive storytelling approach across all platforms, reinforcing the brand’s mission

Strengthened community engagement through interactive storytelling and live event coverage

Increased reach and participation for major trips and events, helping establish Chasing Sunrise as a leading lifestyle and adventure brand