Puray! Brand Identity and Packaging Design
Clare Robert
Puray! Brand Identity and Packaging Design Concept
Overview:
Introducing, Puray!. A baby food brand dedicated to creating nutritious and delicious meals for tots everywhere with their artisanal purees. Each ingredient pairing is matched to deliver on essential nutritional benefits and memorable flavor profiles.
Logo Suite (From Left to Right: Primary Logo, Secondary Logo, Alternate Logo, Submark)
Branding Approach:
The brand visuals feature a playful approach using bright, earthy colors and cute illustrations.
Illustration Suite
Squeeze Pouches
Full Pouch Layout
Jar Packaging
Outdoor Posters
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Posted May 8, 2026
Developed brand identity and packaging for Puray!, a baby food brand.
