Puray! Brand Identity and Packaging Design by Clare RobertPuray! Brand Identity and Packaging Design by Clare Robert

Puray! Brand Identity and Packaging Design

Clare Robert

Clare Robert

Puray! Brand Identity and Packaging Design Concept Overview:

Introducing, Puray!. A baby food brand dedicated to creating nutritious and delicious meals for tots everywhere with their artisanal purees. Each ingredient pairing is matched to deliver on essential nutritional benefits and memorable flavor profiles.
Logo Suite (From Left to Right: Primary Logo, Secondary Logo, Alternate Logo, Submark)
Branding Approach:
The brand visuals feature a playful approach using bright, earthy colors and cute illustrations.
Illustration Suite
Illustration Suite
Squeeze Pouches
Squeeze Pouches
Full Pouch Layout
Full Pouch Layout
Jar Packaging
Jar Packaging
Outdoor Posters
Outdoor Posters
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Posted May 8, 2026

Developed brand identity and packaging for Puray!, a baby food brand.