Ice Baby Brand Identity and Packaging Design Concept

Ice Baby is a smoothie and milkshake bar for all blended beverage lovers out there. Their products are made with only the best and freshest ingredients, with a focus on rich and authentic flavors, being wholeheartedly against artificial flavorings and cheap alternatives. Ice Baby prides itself as a brand that uses premium ingredients while not being 'exclusive', instead creating accessibility for the benefit of all.

The goal was to create an approachable and relaxed tone with the brand visuals. A color palette featuring primarily cool tones was developed to better represent the cool and refreshing nature of the beverages. Breaking out of the norm of warmer tones for F&B brands.