User Behavior Tracking (Mixpanel): We used Mixpanel to track user interactions across the mobile app, capturing events like logins, clicks, and session durations. This helped us gain insights into user behavior and feature usage patterns.

Segmentation & Funnels (Mixpanel): By leveraging Mixpanel’s segmentation and funnel features, we analyzed user behavior by demographics and usage. This allowed us to monitor user journeys and optimize conversion rates at each stage.

Automated Reporting (Mixpanel): Mixpanel's automated reporting was set up to provide real-time updates on key performance indicators (KPIs), helping our client continually refine their app’s user experience and engagement strategy.