Find a Lawyer, Culturally Inspired Legal Brand Identity Design

I’m always stoked when I get to weave New Zealand’s story into a brand.

The idea was to create a simple, bold, and approachable visual presence. The concept features an abstract interpretation of the scales of justice, emphasizing equality in the pursuit of strong legal representation. The scales are stylized as an upward-pointing arrow, symbolizing progress, action, and the active search for justice.

On a more subtle level, the mark draws inspiration from Māori design elements, with forms reminiscent of ocean waves and the Koru, the Māori word for a coil or loop, and it symbolizes an unfurling silver fern frond, representing new life, growth, strength, peace, and regeneration. The structural lines of a Wharenui (communal house) are used as a visual reference, lending cultural depth and a sense of grounded identity.

The wordmark is kept clean and modern, with a typeface that complements the symbol. For compactness, word spaces are removed.