Amazon Listing & PPC Optimization

Our client came to us with a low IPI (Item Performance Index) and higher ACOS (Advertising Cost of Sale). They were struggling to compete with other sellers on Amazon and were not seeing the results they wanted.

We started by performing a comprehensive analysis of their account. We identified the areas where they were losing out to their competitors and developed a plan to improve their IPI and ACOS.

We implemented a number of strategies, including:

Improving their product listings by optimizing their titles, descriptions, and images.

Running Amazon Sponsored Ads to reach more potential customers.

Managing their inventory levels to ensure that they always had the products that customers wanted in stock.

Providing excellent customer service to build trust and loyalty with their customers.

As a result of our work, our client's IPI increased by 20% and their ACOS decreased by 15%. They also saw a significant increase in sales, with a 30% increase in the number of units sold.

Here are some specific tips for listing and PPC optimization that TrendRise can help you with:

Use high-quality images that accurately depict your product.

Write a clear and concise product description that includes all of the important features and benefits of your product.

Use keywords throughout your listing that potential customers are likely to search for.

Optimize your listing for mobile devices.

Get reviews from customers.

Choose the right keywords for your campaigns.

Set the right bids for your keywords.

Use negative keywords to exclude irrelevant searches.

Create effective ad copy.

Target the right audience.

Monitor your campaigns and make adjustments as needed.

TrendRise can help you with all of these tasks and more to ensure that your Amazon listings and PPC campaigns are optimized for success.