Programmatic & SEM Campaign Manager

· Specialization in the Creation and Optimization of Social Media Programmatic Advertising Campaigns, for direct response and brand awareness campaigns for multiple worldwide companies, on Facebook, Twitter, Snapchat and LinkedIn.

· Creation of digital advertising video and search campaigns in DV360 and The Trade Desk 

· Creation and design of audience segments in platforms, such as BlueKai and AddThis, among others, crafted towards the client’s needs. 

· Management of digital advertising campaigns through Search Engine Marketing, including complete design of campaign structure. 

· Optimization of campaigns towards the improvement of performance and compliance of metrics, goals, and budgets in Google AdWords and Bing Ads. 

· Creation and analysis of Budget reports for campaigns in Google Search, Bing Ads, and Facebook. 

· Clients include The Clorox Company, Uber, VSCO, Cliff Bar, and Autodesk. The Clorox Company (Burt’s Bees, Clorox Home Care, Kingsford, Hidden Valley Ranch, Glad), Wynn Hotels, Balsam Hill.