Macy's Thanksgiving Day Parade

Live editing videos for the 2023 Macy's Thanksgiving Day Parade on Instagram and TikTok coverage. Role includes receiving hundreds of videos from on the ground social crew and creating social-first videos and posting in real-time. Turnaround for each video was about an hour.

Broadway Performances Kickoff the Show

▶︎ 782k+ views ♥︎ 41,600+ likes ☻ 560+ comments



Macy's Parade Rehearsals BTS

▶︎ 159k+ views ♥︎ 5,600+ likes ☻ 90+ comments



Macy's Parade Wrap-Up

▶︎ 273k+ views ♥︎ 5,500+ likes ☻ 70+ comments





Performer Announcement Video

▶︎ 104k+ views ♥︎ 1,300+ likes ☻ 60+ comments