Macy's Thanksgiving Day Parade
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Video Editor
Social Media Marketer
Adobe After Effects
TikTok
Live editing videos for the 2023 Macy's Thanksgiving Day Parade on Instagram and TikTok coverage. Role includes receiving hundreds of videos from on the ground social crew and creating social-first videos and posting in real-time. Turnaround for each video was about an hour.
Broadway Performances Kickoff the Show
▶︎ 782k+ views ♥︎ 41,600+ likes ☻ 560+ comments
Macy's Parade Rehearsals BTS
▶︎ 159k+ views ♥︎ 5,600+ likes ☻ 90+ comments
Macy's Parade Wrap-Up
▶︎ 273k+ views ♥︎ 5,500+ likes ☻ 70+ comments
Performer Announcement Video
▶︎ 104k+ views ♥︎ 1,300+ likes ☻ 60+ comments
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Posted May 25, 2023
Selection of videos edited for live posting while in virtual command center for 2023 Thanksgiving Day Parade.
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Clients
Macy's
TagsInstagram
Video Editor
Social Media Marketer
Adobe After Effects
TikTok
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