Food + Drink Recipe Videos

Who doesn’t wanna see colorful and creative recipes on their social feed?

As an Art Director on Macy’s Social Team, my favorite moments were working with our crew of set & food stylists, photogs, videographers, producers to create delicious and vibrant recipe videos for Instagram and TikTok. Here are some of my favorites:

DIY strawberry cold foam latte that doesn’t break the bank

▶︎ 119k+ views ♥︎ 2,300+ likes ☻ 70+ comments



Problem: Inflation is not going away in the US. Let’s produce content that encourages people to save money by making more food and drink at home.

Solution: Show people how they can make a dupe of a popular national chain’s strawberry cold foam latte with a Nespresso machine sold at Macy’s.

Also, I lent my voice to this how-to video :)

credits: Michelle Vey (set stylist), Duncan Fitzpatrick (food stylist), Lesly Junieth (videography), Claire Stephens (producer)









Put the fun in functional with new Molly Yeh collection at Macy’s

▶︎ 129k+ views ♥︎ 2,400+ likes ☻ 50+ comments



Problem: Produce accompanying social-first campaign videos to support the Molly Yeh x Macy’s cookware collection launch.

Solution: What better way to showcase Molly’s colorful & fun bakeware than in a recipe video for an equally colorful dish perfect for warm summer mornings: Key Lime Pie Overnight Oats. Seriously this tasted so delicious — hearty and filling with a lime freshness.

credits: all set styling, food styling and videography by me — shot at home in Brooklyn on a beautiful spring day









Sippin’ into summer on Spirulina Blue Lotus Iced Tea and The Qi

▶︎ 57k+ views ♥︎ 600+ likes ☻ 10+ comments



Problem: Promote AAPI-owned business The Qi with a refreshing, colorful concoction.

Solution: I wanted to create a drink that on sight had cooling emotions to it: enter the Spirulina Milk x The Qi Blue Lotus Flower iced tea. The spirulina creates this wonderfully refreshing cloudy blue while providing anti-inflammatory benefits and the whole flower tea looks insane while steeping.

credits: all set styling, food styling and videography by me — shot at home in Brooklyn on a beautiful spring day









Holiday Party Mocktail: Candy Cane Wonderland

▶︎ 145k+ views ♥︎ 2,500+ likes ☻ 50+ comments



Problem: Enter the social holiday recipe conversation with an easy-to-make, eye-catching mocktail that anyone can enjoy.

Solution: We crafted this candy cane peppermint white russian mocktail as an extra video during a spring food shoot around the holidays in 2022. We were so happy we were able to squeeze this into the shoot and have it come out so delicious looking.

credits: Michelle Vey (set stylist), Duncan Fitzpatrick (food stylist), Lesly Junieth (videography), Claire Stephens (producer)









Beat the heat with a no-bake watermelon cake

▶︎ 125k+ views ♥︎ 2,400+ likes ☻ 90+ comments



Problem: Produce a viral summer dessert recipe perfect for backyard parties.

Solution: Nothing’s worse than when you need to bake a dessert for a party but it means your apartment will get about 10 degrees hotter 🥵 — so make a no-bake cake instead! Slice into this super easy “cake” of crisp watermelon, whipped cream and fresh berries.

credits: Christy Pitre (set stylist), Duncan Fitzpatrick (food stylist), Lesly Junieth (videography), Claire Stephens (producer)