Case Steiger TV commercial

Role: Video Editor Agency: Brand Republic

The Challenge

It rained on shoot day. Not exactly ideal when you’re trying to show off the power and performance of a massive tractor.

But instead of fighting it, I used it. I had plenty of footage to work with — different angles, weather conditions, and light. My challenge was to shape that into a story that felt powerful yet peaceful.

I wanted viewers to feel what it’s like to escape into open fields — that mix of brute strength and quiet calm you get when you’re working with a machine that just doesn’t quit.

The Process

I started by watching every shot and marking the ones that carried the most emotion and atmosphere. Then I researched Case IH’s brand films to understand their tone and pacing — how they combine storytelling with product focus.

From there:

I built a structure that slowly draws the viewer in.

Used cinematic shots to highlight the size, precision, and traction of the Steiger.

Designed the sound to blend engine power with the peaceful rhythm of the landscape.

Graded the footage to bring out the mood — the mist, reflections, and rain gave it an authentic, almost cinematic texture.

The result turned what could’ve been a setback into a strength.

The Outcome

The final video feels like a magical getaway powered by machinery — a mix of power, peace, and purpose.

It’s proof that with the right structure and storytelling, even a rainy day can become the perfect setup for a brand moment that feels alive.