Clever: From Startup to Silicon Valley's Leading EdTech Platform
Brandon Tully
From Startup to Silicon Valley's Leading EdTech Platform
During my four-year tenure as a Web Design Consultant, I embarked on a transformative journey, contributing to an educational tech platform's evolution from an early-stage startup to a flourishing entity in Silicon Valley. Throughout this trajectory, I collaborated closely with founders, project and product managers, and developers, playing a pivotal role in shaping the platform's identity, accessibility, and user experience.
Setting the Foundation: Early-Stage Startup to Educational Tech Powerhouse
Initially, I was tasked with designing a marketing website that resonated with the platform's mission and audience. This involved translating complex concepts into captivating visuals, effectively communicating the platform's value proposition. Concurrently, I built the platform's brand identity from scratch, crafting a compelling logo that encapsulated its essence.
A Unified Identity: Crafting Consistent Branding Across Platforms
The journey didn't stop at aesthetics. I created comprehensive style guides and a robust design system that established consistency across various touchpoints. This holistic approach ensured that the platform's visual language remained coherent, strengthening its brand recognition and fostering a seamless user experience.
Empowering learning: Designing a seamless experience for 25 million users
One of the most significant accomplishments during my consultancy involved designing the Clever Single Sign-On (SSO) feature. This innovation revolutionized how 25 million students and teachers accessed their learning applications. By simplifying and securing their log-in process, I contributed to eliminating lost instruction time, thereby enhancing the overall educational experience.
Empowering education: seamless learning through design innovation
My journey as a Web Design Consultant was characterized by an unwavering commitment to aligning design excellence with tangible impact. From crafting the first pixel of the marketing website to designing a robust SSO system that transformed education, each step was driven by a dedication to aesthetics and functionality. Through collaborative efforts and innovative solutions, I played a role in transforming an ambitious startup into a transformative force within the educational technology landscape.
Empowering 25 million students and educators, Clever shines with its unique design, thanks in part to the exceptional contributions of Brandon. His boundless creativity and innate understanding consistently shape designs that perfectly embody Clever's vision.
Tyler Bosemeny, CEO, Clever
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Posted Aug 23, 2023
Transformed startup to EdTech leader, shaping brand identity, accessibility, and UX. Unified branding via design system for 25M users, revolutionized SSO for se
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