I started by researching the market, understanding customer needs, and analyzing the competition. Then, further developed a design strategy based on my research aligned with the company’s business objectives.
Research-Driven Strategy
I take pride in creating research-driven strategies that align with business objectives. After extensive research, the design strategy I developed proved to be a game-changer for TeamGantt’s business.
Building Blocks
My strategy included creating a brand book, guidelines, and design systems to ensure consistency across all platforms.
Deliver with speed
Optimized delivery with design components enabled a streamlined production, reducing delivery times and boosting success and satisfaction. 😍
Taking ideas from concept to success
As the head of the creative team, I oversaw UI/UX designers, graphic designers, and developers to put the design strategy into action. We employed advanced tools such as Figma and Sketch App to develop wireframes, prototypes, and final designs. I also gave feedback and direction to the team to ensure high-quality and speedy development.
Team leadership
I collaborated closely with other departments, such as product, engineering, and marketing, to ensure the design aligned with the overall product vision. In addition, I communicated design decisions, presented design concepts to stakeholders, and received user feedback to make necessary changes.
Design strategy success
My contributions significantly improved TeamGantt’s product development, revenue, and brand recognition. The design strategy I implemented resulted in higher customer satisfaction, increased engagement, and improved efficiency. The visual brand identity and design processes I created also helped the company stand out in a competitive market.
Brand integration
I also oversaw the integration of brand elements into product features to enhance efficiency and quality. In addition, I worked with the engineering team to ensure that the design was feasible and with the marketing team to ensure that the final product was SEO and conversation-optimized.
Summary
As the Creative Director, I oversaw the company’s design strategy, creative process, and cross-functional team collaboration. My main focus was understanding customer needs, developing a visual brand identity, and integrating brand elements into product features. The outcome was a successful product that surpassed business objectives and enhanced customer satisfaction.
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Posted Aug 23, 2023
Led brand/product/marketing initiatives with user-centered design, brand integration, and creative strategy. Managed design systems and Webflow development.