How I created a community on Substack

I began my love affair with words when I was still a kid. Stories and feelings could come alive from the paper. However, once I started working in the marketing industry, writing felt like just another task on my to-do list.

To reignite my passion for writing and connect with other creatives, I started a newsletter. In Portuguese, "expressão sem pressão" means "no pressure expression" — but it sounds better.

My articles cover lifestyle, mental health, and offer practical tips to help readers reconnect with their own creativity. The community goal is to rediscover the joy of expression in various forms without the pressure of making it marketable.

It's a beautiful adventure that already brought together a community with hundreds of creative people.

The logo and banners were also made by me.