Marina Christofani – 60% conversion rate in 2 weeks
Petra Smolcic
Project Goals
Get Users To Sign Up To The Waitlist For The Upcoming Course
Highlighted Features
Testimonials As User Research
Marina built first iteration in Wix on her own, and the most valuable part of it was a collection of around 20 testimonials from students who had already taken her course.
I saw a great opportunity to gather user needs and pain points directly from her students' feedback. By analyzing and highlighting key insights from the testimonials, I identified the three most important values her course provided.
Using these insights, I wrote the website's copy that focused on the course’s benefits that speak directly to user most common pain points. User-centered design ftw.
Storytelling to sell
I spoke to Marina about her brand and what she wants to achieve with the website. Hearing her talk about her passion and sensing her purpose of helping young people re-love themselves was so inspiring. I wanted to translate her personality and warmth into the website with soft and harmonious design and animations so it doesn't feel salesly but as a safe space.
Web Development
I choose to do the website in Wix for client's convenience as she has already built her iniital website in wix and paid the premium for a year. Wix is a tool that allows you to create websites yourself but it's a lot limited in fine-tuning design. Understanding CSS and HTML I was able to do some fixes with custom code that otherwise I wouldn't be able to do (like fixing the old style figures to tubular numbers).
Business Results
60% Conversion Rate
70% Scroll Depth
Design Tales
I really enjoyed this project because it was not a salesy landing page but we wanted to create a story, focus on the users and it did amazing results. We had over 1000 subscribers in less than 10 days. I loved working on the project and i watched her going live on Instagram and users saying the website looks amazing. That was pretty neat! :)
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Posted Apr 3, 2025
Freelance UX/UI designer with 7 years of experience ready to help you build custom products, websites or any digital presence you and your business needs.
