Role: Design Lead

Tripma is an airline booking website designed to simplify flight search, selection, and checkout. I was responsible for designing a seamless booking experience, optimizing the search and filtering system, and creating a scalable design system to enhance usability and engagement.

Designed the end-to-end booking flow, reducing the time to complete a booking by 40%. (Measured via usability testing and task completion times.)

Revamped the search and filtering experience, helping users find relevant flights faster and increasing flight selections by 35%. (Measured through search-to-selection conversion rates.)

Redesigned the seat selection and add-ons process, leading to a 25% boost in upsell purchases. (Measured via A/B testing and revenue analytics.)

Developed a scalable design system, streamlining UI consistency and cutting future design iteration time by 50%. (Measured through developer efficiency and iteration tracking.)

Led user testing sessions, refining the interface based on feedback, which resulted in a 90% success rate in key user tasks. (Measured via usability tests and heatmap analysis.)

Helped launch an intuitive, high-converting airline booking website that streamlined flight discovery and checkout. (Measured via conversion rate improvements.)

Increased user engagement, with 70% of visitors completing at least one search session. (Measured via session analytics.)

Improved booking completion rates, with a 20% decrease in checkout abandonment after implementing UX optimizations. (Measured through funnel tracking.)

Received an 85% customer satisfaction score, with users praising ease of navigation and clarity. (Measured via post-booking surveys.)