Djamo – Fintech App UX Design

Role: Senior UX Designer

Djamo is a fintech app serving West Africa, designed to help users manage their finances with seamless banking experiences. As a Senior UX Designer, I contributed to user research, mid-fidelity wireframes, and final UI designs, ensuring an intuitive and efficient user experience.

Designed the app from 0 to 1, defining UX strategy and user flows that contributed to a 30% faster transaction completion rate in early testing. (Measured through usability testing and task completion times.)

Conducted user research, uncovering key pain points that influenced design decisions, leading to a 20% reduction in expected customer support inquiries post-launch. (Measured through surveys and support ticket analysis.)

Designed the onboarding experience, resulting in a high first-session completion rate (85%), ensuring smooth adoption. (Measured via onboarding funnel analytics.)

Created the core banking UI, including transfers, bill payments, and account management, with a design that led to a 40% higher feature engagement rate within the first three months. (Measured via event tracking in analytics tools.)

Developed a scalable design system, ensuring visual and functional consistency, which reduced future design iteration time by 60%. (Measured through design iteration tracking and developer feedback.)

Successfully launched a fintech app now used by millions of users across West Africa, providing accessible digital banking solutions. (Measured via active user sign-ups and retention metrics.)

Established a strong UX foundation that led to consistent user engagement, with 70% of users performing transactions within their first week. (Measured via behavioral analytics and transaction data.)

Helped create an intuitive banking experience that improved access to financial services, contributing to an 80% CSAT (Customer Satisfaction Score) from early adopters. (Measured through post-onboarding user surveys.)