Since 20-21, we have realized the need to update ourselves (technology, business, services) continually. It is essential to consider possibilities that may affect our industry.

Recently, the Banks in Kuwait have started the digitization work; since it is still something new in the country, many users depend a lot on branches, cash, and lengthy processes for simple things.

Work in a new experience coordinating with engineers, businesses, insight, and testers teams.

Identify customer pain points

Analyze our competitors to know where we stand

Transform complex decisions into simple processes

Develop a UX process evangelism strategy

Prepare several types of prototypes of different quality for future tests.

With the insights team's help, we created a form to understand better what our users think about our application. Some relevant points that we found were: