Context
Since 20-21, we have realized the need to update ourselves (technology, business, services) continually. It is essential to consider possibilities that may affect our industry.
Recently, the Banks in Kuwait have started the digitization work; since it is still something new in the country, many users depend a lot on branches, cash, and lengthy processes for simple things.
My Roles
Work in a new experience coordinating with engineers, businesses, insight, and testers teams.
Identify customer pain points
Analyze our competitors to know where we stand
Transform complex decisions into simple processes
Develop a UX process evangelism strategy
Prepare several types of prototypes of different quality for future tests.
Main Goal
For the remaining part of 2021, create a new application experience that reduces UX problems by 30% and eliminates unnecessary journeys.
Research
With the insights team's help, we created a form to understand better what our users think about our application. Some relevant points that we found were:
Outcomes
Result
1 like · 10 views · Dec 29, 2023
Redesigned a mobile app for a client to improve user experience and increase engagement. The new design included intuitive navigation, modern UI elements.
Timeline
Jan 3, 2022 - Jun 3, 2022
