"Nice job with this one! Excited to see what type of impact this type of PN creates." -Jeffrey Kummer, Lululemon Area Director 2015-19

Each week new products would arrive in the stores and product notification emails are the way Lululemon notifies their frequent shoppers. I was tasked with photographing the product on local fitness influencers [photo not featured] and writing all copy for the emails. The copy was required to be in line with brand language and be seasonally focused while listing the highlights of the new products.