"Nice job with this one! Excited to see what type of impact this type of PN creates." -Jeffrey Kummer, Lululemon Area Director 2015-19
Each week new products would arrive in the stores and product notification emails are the way Lululemon notifies their frequent shoppers. I was tasked with photographing the product on local fitness influencers [photo not featured] and writing all copy for the emails. The copy was required to be in line with brand language and be seasonally focused while listing the highlights of the new products.
2016
