CACAO VIVO: Chocolatería Creativa | Branding
Emanuel Parra
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Posted Dec 28, 2025
CACAO VIVO: Colombian artisanal chocolate & art. We created a vibrant visual identity blending elegance and freshness to connect with consumers.
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CACAO VIVO: Creative Chocolaterie
CACAO VIVO is a Colombian brand dedicated to the creation of bonbons, bars, and chocolate-covered dehydrated fruits with an artisanal, creative, and seasonal approach. Its objective was to establish a distinctive visual identity that reflected the elegance and quality of its products, while maintaining an approachable and cheerful air that would connect with its chocolate-loving audience.
The Challenge
The challenge consisted of creating an elegant, minimalist, and friendly logo that could be applied with clarity and versatility on packaging, social media, and POP material. The design needed to communicate premium quality without losing the brand's warmth and creative character, incorporating subtle elements inspired by the cacao pod and its flower.
The Solution
I merged the client's vision with my own interpretation of the concept to achieve a fresh and distinctive visual result. The logo incorporates a color palette inspired by cacao (terracotta, red, green, and yellow), balancing sophistication with vitality. The abstraction of a cacao bean in the letter "O" reinforces the product identity, while the custom typography adds an artisanal, fluid, and contemporary character. The final composition conveys elegance without rigidity, with a friendly and professional dynamism.
The Result
The result is a vibrant, memorable, and coherent visual identity, capable of adapting to different mediums and seasons. The logo perfectly reflects CACAO VIVO's value promise: a creative chocolaterie with an artisanal soul, flavor of origin, and a design that elevates the sensory experience of every product.
