Yummy Pot Visual Identity Design | Case Study

Yummy Pot’s idea centers around a modern, playful take on asian inspired comfort food, where bold flavours are served with a sense of warmth and nostalgia.

The visual identity blends clean minimalism with a pop of character, combining vibrant color palettes and quirky sans-serif typography. It combines a warm, approachable tone with subtle cultural references. The goal was to explore how type, colour, and form can work together to evoke both authenticity and modern street-food energy.

The image above highlights how the logo adapts across the brand’s colour palette consisting of black, yellow, and white & demonstrates the consistent use of patterns and visual elements throughout the identity system.

The sticker collection brings the Yummy Pot identity to life in a more casual, expressive way. Each design reflects the brand’s warm and playful character, using the black, yellow, and white palette to maintain consistency while adding energy and movement.

A demonstration of how the Yummy Pot branding translates into a real-world environment. The cohesive use of the logo, colour palette, and typography helps create an inviting and recognisable visual presence for the brand.