Branding & Packaging for CozyMug. “Good design is when you s...

Branding & Packaging for CozyMug. “Good design is when you stop adding and start refining.”

For this branding and packaging, the focus was on clarity, not complexity. Every element had to justify its place. The more we refined, the more we realised that simplicity isn’t the absence of design, it’s the result of it.

The challenge was knowing when to stop, when the design felt honest enough to stand on its own. Clean alignment, quiet hierarchy, and a lot of restraint made it what it is. ☕️☀️

Curious to know how do you decide when a design feels finished? 💬