Client - Aadya is a startup online business. Aadya is a feminine Indian name which means 'The Beginning'. It is also one of the names of the Indian Goddess 'Durga'. Logo Concept - For the logo, I went for a minimalist style. I added the Hibiscus flower, as it is the flower offered to the Goddess Durga and is also a symbol of passion and beauty which is what Aadya is all about. Logo Design -