Visual identity De Verschilmakers

De Verschilmakers, a volunteer group under Humanitas in Helmond, focuses on empowering young people by engaging them in community service. Their mission is to help the community while also providing youth with valuable opportunities to develop skills, stay off the streets, and make a positive impact. The previous brand identity didn’t fully communicate the vibrant, community-driven nature of their work. The rebranding aimed to capture the dynamic relationship between the youth and the community they serve.

We designed the new identity to emphasize the dual benefit of their work: helping both the community and the youth. The brand needed to communicate energy, collaboration, and a sense of purpose, while highlighting the positive outcomes of the program for young people and the community. Our goal was to attract new volunteers and make the group feel both approachable and impactful.

The logo and visual identity were created with bold typography and warm, inclusive colors to reflect the vibrancy of youth and the positive change they bring. We used modern, flexible design elements that could easily adapt across digital and physical platforms. The identity underscores the idea of working together to create a better environment for both the volunteers and the community.

The rebranding of De Verschilmakers has helped strengthen their presence in the community. The new identity resonates with both current and potential volunteers, especially young people, by showcasing the win-win nature of the program: youth helping the community while developing their own skills and avoiding negative influences.