Siloam Artisan Soap, a name born from my creative vision, draws inspiration from the biblical Pool of Siloam in Jerusalem. It symbolizes ritual cleansing and purification, reflecting a commitment to purity and a rejuvenating experience in every artisan-crafted product. The choice of font echoes the rugged elegance of the rock-cut pools on the southern slope of the Wadi Hilweh, located outside the walls of the Old City of Jerusalem to the southeast. This font not only pays homage to the historical significance but also signifies the brand's blend of tradition and contemporary design.