Built with Webflow
Just Jess AI — Figma to Webflow Development
Fahad Raee
Verified
Overview
Project Details:
Website: https://www.justjess.ai
Industry: AI Consulting / Personal Branding / AI Education
Services Provided: Figma UI/UX Design, Webflow Development, Responsive Design, CMS Structure, Brand Experience Design
Project Background:
Just Jess AI required a modern digital platform to position the brand as both a trusted AI voice and a scalable education and consulting presence.
The challenge was to balance personal branding with AI thought leadership, while also supporting services and long-term content growth. The experience needed to feel professional yet human-centered and approachable.
The goal was to create more than just a visually modern website; it needed a clear structure that communicates expertise, builds trust, and supports ongoing scalability.
The project included full UI/UX design in Figma, responsive Webflow development, a CMS-ready structure for content, a conversion-focused landing experience, and a scalable blog architecture.
Challenge
The main challenge was creating a website that felt both technically credible and human-centered, while avoiding an overly corporate or generic AI aesthetic.
Key challenges included:
Balancing personal brand identity with professional positioning
Communicating AI services clearly without overwhelming users
Structuring content for both education and conversion
Avoiding the typical “generic AI startup” visual style
Building a scalable foundation for future content growth
A major challenge was ensuring the experience didn’t fall into the common extremes seen in AI websites, either too technical or too vague, while still simplifying complex ideas and keeping the brand authentic, approachable, and trustworthy.
Strategy
The strategy focused on building a website that communicates clarity, trust, expertise, and personality in a balanced way.
Personal-first experience
The structure was centered around the person behind the brand, avoiding a faceless “AI company” feel.
Simplified AI communication
Complex topics were broken down into clear, structured, and easy-to-digest sections.
Conversion-led layout
The user journey was designed to naturally guide visitors toward:
Learning
Trust-building
Contact and inquiry actions
Scalable CMS structure
Built to support future growth, including insights, educational content, and long-form resources.
Minimal but intentional UI
Clean layouts, strong typography, and whitespace were used to create focus without visual clutter.
Solution
UI/UX Design (Figma)
The interface was designed to feel modern, intelligent, and approachable while maintaining strong clarity and structure.
Key improvements:
Clear content hierarchy
Simplified navigation structure
Well-defined service presentation
Modern typography system
Fully responsive layouts
Consistent visual identity across all pages
The experience was designed to reduce friction and help users quickly understand:
Who the brand is
What services are offered
Why the expertise matters
How to take action
AI-Assisted Workflow (Used Selectively)
AI tools were used strategically to support design and content refinement — not to drive core creative decisions.
Tools used:
ChatGPT
Refined messaging clarity
Simplified complex AI-related content
Improved CTA and section copy
Figma AI / Auto Layout Tools
Assisted with wireframe structuring
Improved layout consistency
Streamlined repetitive UI organization
AI was used only to enhance efficiency and clarity, while all UX decisions, layouts, and visual direction were designed manually.
Fully responsive Webflow development was implemented with a focus on clean structure, scalability, and performance.
Deliverables
UI/UX Design
Full website UI/UX design in Figma
Wireframes and high-fidelity layouts
Responsive design system
Reusable UI components
Webflow Development
Pixel-perfect Webflow implementation
Fully responsive build across all devices
CMS-ready structure for scalable content
Performance optimization
Reusable component architecture
Pages Delivered
Homepage
Services pages
About page
Insights / Blog structure
Contact page
CMS-ready content sections
A strong website should not just look modern — it should make complex ideas feel simple, trustworthy, and actionable.
I design and develop conversion-focused websites in Figma and Webflow that help modern brands communicate clearly and scale confidently online.
→ Let’s fix your structure.
→ Request a Website Audit
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What the client had to say
Fahad was responsive and professional throughout, from Figma design to slicing and deployment on Webflow. Communication was clear, feedback handled quickly, and the final site was clean and polished. Highly recommended.
Viki Suhendro, Kaliber
Dec 12, 2025, Client
Posted Dec 12, 2025
Designed in Figma and developed in Webflow for Just Jess AI, a personal branding and AI consulting platform.
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Timeline
Dec 10, 2025 - Dec 12, 2025
Clients
Kaliber
