LeadScraper — Landing Page Design & Webflow Development

Project Details: Website: https://www.leadscraper.de Industry: AI SaaS / B2B Lead Generation / Sales Automation Services Provided: Figma UI/UX Design, Webflow Development, CMS Architecture, SaaS UX Strategy, Responsive Development

Project Background: LeadScraper.de is an AI-powered SaaS platform that generates GDPR-compliant B2B leads through real-time web analysis and AI-driven data extraction.

Unlike traditional lead databases, the platform dynamically identifies relevant companies, decision-makers, and contact data through natural-language search prompts.

The website needed to position the product as technically advanced, trustworthy, easy to understand, and conversion-focused for B2B sales teams.

The main objective was to create a scalable SaaS website experience that simplifies a highly technical AI product into a clear, structured, and conversion-driven user journey.

The project included full UI/UX design in Figma, responsive Webflow development, CMS architecture for articles and resources, SaaS-focused UX strategy, and conversion optimization.

The main challenge was communicating a technically advanced AI lead-generation platform without overwhelming users with complexity.

Key challenges included:

Explaining AI-driven lead generation in a clear, accessible way

Simplifying technical workflows and automation logic

Building trust around GDPR compliance and data sourcing

Structuring large amounts of product information effectively

Avoiding generic AI startup visuals and messaging

A major challenge was that many SaaS websites focus heavily on features while neglecting usability.

The experience needed to clearly communicate:

Simplicity

Speed

Credibility

Business value

while maintaining a modern, professional SaaS identity.

The strategy focused on making a complex AI platform feel accessible, structured, fast to understand, and built for action.

Problem-first storytelling The UX was designed around common B2B sales challenges before introducing product features, creating immediate relevance for users.

Simplified feature hierarchy AI functionality, CRM integrations, and workflow automation were broken into clear, digestible sections.

Trust-driven UX GDPR compliance, real-time data sourcing, and transparency were consistently reinforced throughout the experience.

Conversion-focused structure Strategically placed CTAs guided users toward:

Test accounts

Product exploration

Lead generation workflows

Scalable CMS architecture Built to support future growth, including:

Educational articles

SEO-driven content

AI and sales resources

The interface was designed to combine modern SaaS aesthetics with clear usability and structured information hierarchy.

Simplified navigation flow

Clear CTA placement

Structured feature presentation

Improved readability for technical content

Strong typography hierarchy

Responsive layouts across all devices

The UX was focused on helping users quickly understand:

What the platform does

How AI-generated lead sourcing works

Why it differs from traditional databases

How to start using it immediately

AI tools were used strategically during content refinement and UX structuring — not as replacements for design thinking.

AI was used purely as a workflow support layer, while all core UX decisions, layouts, and visual direction were designed manually.

The website was fully developed in Webflow using a scalable component-based architecture.

Fully responsive implementation

Reusable component system

CMS-ready blog and article structure

Performance optimization

Clean class naming system

Scalable frontend architecture

Full website UI/UX design in Figma

Wireframes and high-fidelity layouts

Responsive design system

Reusable UI components

Pixel-perfect Webflow implementation

Fully responsive build across all devices

CMS architecture

Performance optimization

Scalable component system

Homepage

Features / Product pages

CRM integration sections

Blog / learning resources

About page

Contact / CTA pages

A modern SaaS website should simplify complexity, communicate value clearly, and guide users toward action without friction.

I design and develop conversion-focused SaaS websites in Figma and Webflow that turn complex products into scalable digital experiences.

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