Built with Webflow
So Shall We — Editorial Studio Site in Webflow
Fahad Raee
Website: soshallwe.com
Industry: Creative Studio · Brand Strategy · Digital Experience Design
Services: Figma UI/UX Design · Webflow Development · CMS Architecture · Editorial UX Design
So Shall We is a strategy-led creative studio focused on brand storytelling, visual identity, and digital experience design. The work they produce is refined, intentional, and editorially driven, and the website needed to reflect all of that.
The challenge with creative studios is that the website is the first piece of work a client evaluates. It has to demonstrate taste, control, and strategic thinking before a single portfolio project is shown.
The goal was to build a digital presence that feels like a natural extension of the studio's creative philosophy, structured, purposeful, and visually precise, while supporting long-term content growth through a scalable CMS.
The Challenge
1. The Two Failure Modes of Creative Agency Websites
Either they become visually chaotic, so focused on the impression that they sacrifice usability, or they play it safe and become generic and forgettable. So Shall We needed a third way: visually controlled, editorially strong, and commercially clear.
2. Selling Perception Before Selling Services
Creative studios are hired on the strength of how they make potential clients feel, not just what they've built. The website had to create a specific feeling of intelligence, considered, high-trust from the very first interaction.
3. Structuring Work Without Cluttering It
Case studies and project work are the primary trust-builders, but presenting too many at once dilutes impact. The curation and hierarchy of work needed to be as deliberate as the work itself.
4. Scaling an Editorial Content System
So Shall We publishes ongoing insights and positioning content. The CMS needed to handle this properly from the start, not be retrofitted later.
The Solution
Editorial-First Layout System
Layouts were designed with the feel of a modern digital publication rather than a standard agency site. Typography leads. White space is structural, not decorative. Every element earns its position on the page.
Typography as the Primary Design Element
Instead of relying on visual effects to create impact, strong typographic hierarchy and intentional spacing do the heavy lifting, creating structure and rhythm that feels deliberate rather than designed.
Work-as-Proof Architecture
Case studies and selected projects are positioned as the primary trust mechanism throughout the experience, not confined to a separate portfolio page. They appear at natural points where a visitor's scepticism is highest.
Controlled Minimalism
Each section was deliberately simplified to reduce noise. The absence of unnecessary elements is as intentional as what's present.
Deliverables
UI/UX Design (Figma)
Full website design with an editorial layout system
Responsive design system with reusable components
Typography-led visual hierarchy across all pages
Webflow Development
Pixel-perfect Webflow implementation
CMS-ready architecture for insights, work, and articles
Fully responsive optimisation across all breakpoints
Clean class naming and reusable component structure
Performance optimisation throughout
Pages Delivered: Homepage · About · Services/Capabilities · Work/Case studies · Insights/Articles · Contact
Outcome & Impact
A website that reflects the studio's creative standard. So Shall We now has a digital presence that demonstrates their creative philosophy before a single project is clicked.
Structured for content authority. The CMS architecture supports ongoing publishing of insights and thinking that builds the studio's positioning and SEO over time.
Clear conversion path within an editorial experience. The site communicates creativity without sacrificing commercial clarity. Visitors always know how to engage and what to expect next.
Creative businesses are judged by their website before they're judged by their portfolio. If yours doesn't reflect the level of work you actually produce, you're starting every new client relationship at a disadvantage.
I build editorial-quality websites for creative studios and agencies in Figma and Webflow.
→ View my full portfolio: contra.com/fahadraee
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Posted May 10, 2026
So Shall We wanted a digital presence that matched their editorial design sensibility. I built a refined Webflow site with scalable CMS, combining clean typography and intentional whitespace into a portfolio that feels curated, not templated.
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