Boo™ is a pet supplies store that sells high end pet goods with handmade qualities for their products. Boo™ believes that every pet deserves the highest care and every pawrents should have fun taking care of their pets!

We wanted to convey a sense of fun within the simple logo so that it can relate to their millennial customers. The logo can be applied from the largest to tightest space without losing its quality or the message it brings.

We believe the fun inserted in Boo's color palette and logo should also be presented in their promotional material with the use of animal models having fun. Also, the tone voice of the brand should help elevate that fun feeling for the audience to feel.

But in some cases, it's also okay to be a liiiiitle bit serious.

At Hiji Studio, we strive to make small business go big. We are open for commission for a ground-up brand identity creation to a rebranding project to freshen up yours! Hit us up through DM or email us at: pun10.hijistudio@gmail.com