Boo: Petsupplies Logo Design

Hiji Studio

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Boo™ is a pet supplies store that sells high end pet goods with handmade qualities for their products. Boo™ believes that every pet deserves the highest care and every pawrents should have fun taking care of their pets!
We wanted to convey a sense of fun within the simple logo so that it can relate to their millennial customers. The logo can be applied from the largest to tightest space without losing its quality or the message it brings.
Boo Logo Structure
Boo Logo Structure
Boo Promo Material
Boo Promo Material
We believe the fun inserted in Boo's color palette and logo should also be presented in their promotional material with the use of animal models having fun. Also, the tone voice of the brand should help elevate that fun feeling for the audience to feel.
But in some cases, it's also okay to be a liiiiitle bit serious.
example for Boo's free goodies
example for Boo's free goodies
crew's uniform should represent the brand's fun side but also infomative
crew's uniform should represent the brand's fun side but also infomative

End Note

At Hiji Studio, we strive to make small business go big. We are open for commission for a ground-up brand identity creation to a rebranding project to freshen up yours! Hit us up through DM or email us at: pun10.hijistudio@gmail.com
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